Our theme ‘Lights, Camera, Action!’ explores how all involved in Victoria’s Visitor Economy can improve profitability and sustainability for their businesses via our 3 key streams.
This state-wide conference has a history of presenting impressive and thought-provoking speakers, workshops and activities, and 2017 will be no different. In line with our theme, the program aims to challenge all operators to strive for excellence, to bring new and thought provoking information to the table and to promote awareness as to where we as an industry stand in the perception of both internal and external stakeholders.
The 2017 Victorian Tourism Conference will deliver practical, tangible take-aways for all delegates no matter how large or small your business or budget.
LIGHTS refers to the learning stream. Where new ideas, technologies, theories and research pieces are found. This can fall under supply or the demand side of industry. The takeaway for LIGHTS is intended to be providing you with some new, high level information to get thinking differently, OR epiphanies that may lead to action in the very short term to improve your businesses.
CAMERA is our marketing stream. There will be some traditional marketing updates including digital and social as well as updates from Tourism Australia and Visit Victoria but the focus will be on perception. How the industry is perceived depending on which lens you look through. The lenses being our own, our customers and other industries. We aim to demonstrate how important it is to understand all of these, and how focusing on only one can be counter productive
ACTION! This stream will include workshops on topics such as risk management, workforce issues etc. As the title suggests, you will be able to take some of the lessons learned and implement into your own businesses big or small…immediately.
Inspirational, relevant and informative speakers will deliver on these messages. We hope to challenge and inspire you with the sole aim of making your business, and our industry thrive now and into the future. This is our state-wide conference for all sectors of the Victorian tourism and events industry. There will be knowledge sharing opportunities during networking sessions with a range of industry players all under the one roof. We encourage you to take advantage of this opportunity and engage with thought leaders and businesses from across our state. We cannot wait to see you there.
VTIC Relationship Consultant and Events
Ph: 8662 5430