Cultural Awareness – Negotiating Business in Japan

Date Code Suburb or town Member Non-member Register
28 Feb 2018 BITCN1708
Melbourne $95.00 $95.00

Cultural Understanding and Global Thinking in Business

As the global marketplace becomes more accessible and your business continues to expand beyond borders, understanding the importance of culture in global business can go a long way in furthering your company’s goals.

Understanding cultural differences can provide telling insights and help to facilitate conversations and negotiations.   While some confusion can often lead to amusing misunderstandings, it can also make a serious impact on your business relationships.

Japan is the world’s third largest economy with a population of about 127 million and consumers with a high level of disposable income that also appreciate high quality goods and excellent services.   Japanese companies are also known to have strong global orientation and willingness to invest in sustainable, long-term products and services.   

A key part of doing business in Japan is knowing how to adapt to the local business customs and understand customers’ needs.   

The aim of the workshop is to help you understand the cultural differences in business to enable you to develop successful relationships in Japan.

This workshop will enhance your capability to:

  • Understand your customers’ needs and avoid any misunderstanding
  • Appreciate how culture can affect your international negotiations
  • Negotiate with customers and business partners effectively
  • Engage and develop long term relationships with Chinese businesses effectively
  • Go into your meetings informed, confident and ready to do business


3 Hours


This workshop is suited to:

  • Business owners, Directors and Senior Executives
  • Export managers and supervisors
  • Sales marketing managers and supervisors
  • International planners and purchasing agents
  • International logistics managers and supervisors
  • Senior administrative, operational and finance executives

This workshop is part of a series of training programs delivered under the Victorian Chamber FTA Next Step Program, which helps businesses take advantage of the opportunities available under Australia’s free trade agreements with China, Japan, and South Korea to grow and build sustainable exports.

Japan not right for your business? The Victorian Chamber also runs workshops on doing business in China and South Korea.

Alternatively, work one-to-one with our trade specialists to develop your export strategy, identify potential opportunities and position your business for success. Email to learn more*.

This activity received funding from Austrade as part of the Free Trade Agreement Training Provider Grant Program. Normal Price for Half Day Workshops is $190.  The normal price for our One-to-one Export Development Coaching is $2,000* (Plus GST).   The Australian Government’s subsidy reduces the fees by 50%. To find out more about the Program, call the FTA Advice Line on 03 8662 5488.

The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept responsibility for any information or advice contained herein.

Login to your account

Contact the Victorian Chamber of Commerce and Industry

On-site Training Quote

Request an on-site training quote for Cultural Awareness – Negotiating Business in Japan

This program can be customised to your needs and delivered on-site.

Quote request