Cultural Awareness – Negotiating Business in South Korea

Date Code Suburb or town Member Non-member Register
31 Oct 2017 BITCN1713
Melbourne $95.00 $95.00
18 Apr 2018 BITCN1711
Melbourne $95.00 $95.00

Cultural Understanding and Global Thinking in Business

As the global marketplace becomes more accessible and your business continues to expand beyond borders, understanding the importance of culture in global business can go a long way in furthering your company’s goals.

Understanding cultural differences can provide telling insights and help to facilitate conversations and negotiations.   While some confusion can often lead to amusing misunderstandings, it can also make a serious impact on your business relationships.

South Korea is known as a rapidly growing prosperous economy; home to global conglomerates called chaebols.  With a large domestic market of 50 million consumers, South Korea is actively searching for new paths to future prosperity.   While the Korea-Australia Free Trade Agreement offers attractive market access for Australian goods and services, these opportunities may not be fully leveraged by businesses due to the perceived soft barriers such as language and culture.     

The aim of the workshop is to help you understand the cultural differences in business to enable you to develop successful relationships in South Korea.

This workshop will enhance your capability to:

  • Understand your customers’ needs and avoid any misunderstanding
  • Appreciate how culture can affect your international negotiations
  • Negotiate with customers and business partners effectively
  • Engage and develop long term relationships with Chinese businesses effectively
  • Go into your meetings informed, confident and ready to do business


3 Hours


This workshop is suited to:

  • Business owners, Directors and Senior Executives
  • Export managers and supervisors
  • Sales marketing managers and supervisors
  • International planners and purchasing agents
  • International logistics managers and supervisors
  • Senior administrative, operational and finance executives

This workshop is part of a series of training programs delivered under the Victorian Chamber FTA Next Step Program, which helps businesses take advantage of the opportunities available under Australia’s free trade agreements with China, Japan, and South Korea to grow and build sustainable exports.

South Korea not right for your business? The Victorian Chamber also runs workshops on doing business in China and Japan.

Alternatively, work one-to-one with our trade specialists to develop your export strategy, identify potential opportunities and position your business for success. Email to learn more*.

This activity received funding from Austrade as part of the Free Trade Agreement Training Provider Grant Program. Normal Price for Half Day Workshops is $190.  The normal price for our One-to-one Export Development Coaching is $2,000* (Plus GST).   The Australian Government’s subsidy reduces the fees by 50%. To find out more about the Program, call the FTA Advice Line on 03 8662 5488.

The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept responsibility for any information or advice contained herein.

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This program can be customised to your needs and delivered on-site.

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