When someone hears your name, what (if anything) pops into their heads? What do other people think you stand for? Your personal brand is shaped by the way you present yourself, but it is created through the thoughts, words and reactions of other people.
When you have a successful personal brand, people recognise and care about your name, what you’re working on, what you offer, and what you’re about.
So how’s your personal brand shaping up? And how can you make sure the brand called you is in tip-top condition?