News

10 Sep
How Segall showed that simplicity is the ultimate sophistication

On Thursday 4 September, 320 people gathered at the Victorian Chamber Business Leaders Lunch at the Sofitel Melbourne to hear from the inspirational Ken Segall – the creative brains behind Apple’s ‘Think different’ campaign and the man who famously put the “i” in iMac.

Victorian Chamber partnered with Bank of Melbourne, Melbourne Chamber of Commerce member and major sponsor, to bring Segall to Victoria to share his knowledge with our business leaders.

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28 Aug
V21 Digital Summit

What story does your brand tell – and other digital challenges for business V21 Digital Summit – 2 October, State Library of Victoria

Digital technologies have fundamentally changed people’s lives. The way we interact, the way we shop, and the way that consumers come into contact with your business and its brand.

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25 Aug
Why less choice can mean better business



By Ken Segall – author of Insanely Simple

Human beings love choice. We flock to restaurants that offer rich menus. We spend hours in retail stores browsing endless aisles. We love products that can be customised to our personal preferences. However, a wide selection is not always good for business.

Because when options become too many – or too indistinct from one another – they can cause more confusion than joy. What was intended to be a better experience can easily become a frustrating experience.

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07 Aug
5 reasons why your employees say farewell

Are you concerned about high staff turnover? Have you lost a few too many good employees lately? Research suggests that replacing a staff member can cost a business up to 150 per cent of their salary; so encouraging staff to stay the distance makes good business sense.

Here are some of the most common reasons staff say “so long”, as well as some solutions to help you keep your people, increase your productivity levels and save your profits.

1. Poor leadership or micro-management

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24 Jul
Authenticity, Trust and Integrity: the three pillars of personal brand according to Deborah Thomas

Think of ‘brand’ in an Australian context, and you probably think Vegemite, Speedo, Billabong and Australian Women’s Weekly. Each of these brands form part of our Australian psyche, and importantly, have over time, been shaped by a brand champion – a voice that has shone above the physical brand attributes to embody the values and belief system inherent in creating a much loved and trusted brand..

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15 Jul
The painless way to power up your profits

If you were asked what’s the number one energy cost-saving opportunity for business, would you say lighting improvements? Solar energy? Installing timer switches?

You’d be wrong. It’s changing your electricity retailer.

The fact is many businesses are paying too much for their electricity. Each year, Victorian businesses are dolling out thousands in unnecessary expenditure due to uncompetitive contracts and confusing pricing structures.

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04 Jul
5 fast fixes to improve your LinkedIn profile

In the business world, LinkedIn is the social networking tool that businesses turn to – for profiling, for sharing their brand message, and even to recruit new talent.

LinkedIn is the world’s largest professional network, with six million professional members in Australia and more than 300 million members from 200 countries. LinkedIn is an opportunity for business professionals in every industry to grow their network and put their best brand forward.

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23 Jun
Deborah Thomas talks personal brand and building Me Inc.

Join Deborah Thomas, former editor of The Australian Women’s Weekly at the Victorian Chamber Women in Business luncheon on 22 July 2014. Click here for tickets

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16 Jun
Me Inc. How to perfect your personal brand

When someone hears your name, what (if anything) pops into their heads? What do other people think you stand for? Your personal brand is shaped by the way you present yourself, but it is created through the thoughts, words and reactions of other people.

When you have a successful personal brand, people recognise and care about your name, what you’re working on, what you offer, and what you’re about.

So how’s your personal brand shaping up? And how can you make sure the brand called you is in tip-top condition?

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19 May
Social media is here. Embrace it, or ignore it at your peril

Vanessa Wiltshire of The HR Talent Community – and Victorian Chamber HR Breakfast speaker – shares her top tips for managing social media risk in business through policy and training.

Many businesses have harnessed marketing opportunities associated with social media, while others are still scared to jump in, worried about how to manage the flow of information.

The ‘fear factor’ stems from business’s lack of control – with new technologies at our fingertips 24/7, social media seems to come with a large side order of risk.

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Media and Communications Contact

All media enquiries may be directed to the Media and Communications Manager.

For all other enquiries, please contact the Victorian Chamber on (03) 8662 5333.

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