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Leverage country-of-origin branding to help drive sales

Submitted on Thursday, 17th August 2017

Leverage country-of-origin branding to help drive sales

Consumers, business and government bodies have a preference for buying Australian Made products, so it makes sense to market your products as ‘genuinely Aussie’. Find out how your business can capitalise on country-of-origin branding to drive sales in this 30 minute webinar with Australian Made Campaign Deputy Chief Executive, Ben Lazzaro. Discover:

·         The latest research regarding preferences towards buying Australian

·         The benefits of marketing your products as Australian, in Australia and overseas

·         How to effectively leverage country-of-origin branding

·         Current country-of-origin labelling requirements

·         The certification process (accessing the Australian Made, Australian Grown logo)


Register now

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